This networking seminar focused on online marketing, with a presentation from Jon Ellard entitled “A Strategic Approach to Web Design & Online Marketing”. This highlighted the importance of getting all aspects of your online presence right and having a consistent message across all of your online platforms.
While Jon was presenting this, our Creative Director Malcolm and our Online Marketing Specialist Nikki were busy preparing website reviews for two willing volunteers, Holt Hotel and Bertram Rota. These website reviews analysed the design of the websites, their social media presence and the technical setup on the site. All of these factors are likely to be affecting their positions in the search results, as well as the conversion rates of customers once they are on their websites. These reviews are available from Urban Element for £149+VAT. If you are interested in one of these or would like more information, please contact us.
We have had some really great feedback from delegates at the event via Twitter, as well as some really positive email comments. One such example of this is the feedback that we received from Carl Evans at St James’s Place Wealth Management who commented:
Thanks for the seminar yesterday, I got some clear messages, notably Social Media is here to stay! Interesting how you talk about the website and social media being integral to marketing strategies.
Carl enjoyed the event so much that he will also be attending our WitneyTV launch on November 25th.
The presentation was followed by a networking lunch where all delegates got the chance to ask questions to our online marketing and web design specialists. In particular, they all seemed to be really fired up about the use of social media following the presentation by Jon and the inclusion of this in the website reviews.
You can also see a video testimonial from one of the attendees here.