Monthly Archives: December 2012

Finally get to grips with your website

  • Annoyed your current website isn’t delivering results?
  • Frustrated that it is hard to manage or amend?
  • Confused by social media and search engine what-ever-its-called?
  • Just don’t quite know where to start?

You are not alone

Urban Elephant works with small groups of businesses to develop their websites. Working alongside each other for peer support, as we hand-hold you through the process of design, functionality, content, copy, search engine optimisation, online marketing strategy, social media and e-commerce if necessary.

Going through the small business package will not only give you a website that will provide a return on investment but will give you a knowledge and understanding that can be applied to future on line marketing activities.

Getting it all explained

Urban Elephant will alleviate all your fears and concerns about websites while we work with you to build a new one.

We understand small businesses need websites that offer a return on investment. So we offer training to understand, manage, maintain and utilise your new site. We will help you develop your understanding of online marketing and social media so you can integrate it with your off line marketing.

Proven to work

Bishop Simeon Trust, Ideal Eyes Opticians and Euthenia Coaching all launched together in 2012

bishop simeon trust website image

ideal eyes new website

euthenia coaching home page

Your new website in March 2013

The first group ‘kicks off’ the process on Tuesday 22nd January 2013. If you need to sort out your website and want to join this unique opportunity to network, get instant peer feedback and support then email lucy@urbanelephant.com for more details or call 01993 776999 for a quick chat to discuss.

 


Special Effect’s new website, more than playing games…

Urban Element choose one charity a year to support and in 2012 we were proud to offer Special Effect a new website free of charge to support their amazing and life changing work the best way we know how.

Special Effect is a charity dedicated to enhancing  the quality of life for people with disabilities using technology.

The Special Effect of our approach

When we build websites, we go through a vigorous project process refined over the years, from sales and consultancy to design, build and testing.

Regardless of the size, industry or budget our approach ensures that we have done all we can to create a website that will help our clients achieve their goals.

Special Effect Website Visuals

Game Therapy

Mark  Saville from Special Effect wanted to overhaul their current website that offered no engagement.

“We need to tell people the benefits of what Special Effect do quickly and visually. We do a lot more than help people play games. People sometimes see games and computer games as a social thing rather than ‘game therapy’ which it really is. We help people who are severely disabled use and access technology. We do whatever it takes to help people benefit from our services”

From day one

From the very beginning we took the time to understand Special Effect’s work and requirements. The whole Urban Element team have been involved and the experience has brought both organisations much closer together. We were also keen not to miss out on the opportunity to play computer games using eye gaze controls!

Eye gaze control gaming!

Some of the team

Changing Perceptions

We felt strongly that the new website could achieve so much more for this client. The previous website desperately needed a redesign. We took it as an opportunity to reinvent how this charity could be perceived online.

And that’s what we did..

The new website is without doubt one of the best we have ever designed and built.

The biggest challenge was to make it compliant with all of the requirements that the website of this caliber needs,  without compromising on design and user experience.

What gives this website an even bigger advantage is the Adobe Business Catalyst Content Management System (BC) — a powerful, extremely capable system but also simple to use. There’s almost no limits to what the client can do with it. They can update, make changes and manage the content themselves without being reliant on any external agency to help them.

A big part of BC’s brilliance is that it gave us the ability to build completely bespoke web applications for events, media centres and more. These aren’t pre-existing customisable applications – these are powerful, built from ground up, web apps specifically made for this client’s needs.

Special Effect do so many great things and we are very proud to be part of the solution that promotes their work to the world. It has been an absolute pleasure working with their team to produce their new website. We hope that all of these efforts combined will help them achieve extraordinary results.

Before

Special Effect Previous Website

After

Special Effect New Website
Special Effect New Website

Visit Special Effect Website »


5 quick points for an effective blog layout

I am going to take you through 5 essentials for blog layouts, to make your blog more appealing to readers.

1. Include in your title exactly what is in the blog.

2. Write a quick intro to let readers know what they will get if they spend the time to read on.

Points 1&2 were good, 3 is better

3. Use subheadings, it breaks up text and makes scanning your blog easier

4. Include an image that is big enough and clear enough to make an impact

A good blog is a joy to behold

OMG, this blog is awesome!

5. Use bullet points, lists and illustrations where you can, to make it more visually interesting.

A bonus point, as you got this far..

6. Leave with a question, or call to action, to invite comment.

Do you think I have missed anything? If it was 10 points what would you add?

Free Twitter, LinkedIn and Blog seminars

Urban Element run regular free seminars to help small business increase their social media effectiveness with Twitter, LinkedIn and Blogs.

Book Online


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