To come up with a brand identity and website design for the Oxford Photovoltaics company.
Oxford PV is a high tech spin-out from the Oxford University Physics department company. They are a new company that have been developing a revolutionary new design for solar panels and they have asked us to develop a brand identity for them which would be:
- appropriate for the business
- distinctive to increase company recognition
- simple enough to be applied across wide range of media
Sketching out ideas
We started the process by brainstorming some ideas:
Developing Ideas Further
We then picked a number of these ideas and started to develop them into viable options. It was decided between ourselves and Oxford PV that we should go with the more technical and natural looking options.
Choosing colours and the right typeface
We then picked a range of fonts and colours that would work with the chosen concepts:
Presenting the results to the client
Four distinctive options were then presented to the client. They liked the two designs on the right hand side but wanted us to use a more specific blue and green in the logo.
After a few revisions, Oxford PV decided on the final design shown below:
Developing the rest of the brand elements
We then created the brand guidelines which included the use of the logo on stationery, presentations, Word document templates, email signatures and branded patterns.
Creating a holding page for the website
We are currently in the process of designing a new website for Oxford PV, but in the meantime we have created a holding page for the site which has been generating a lot of enquiries from potential investors and those interested in the product.
Website design options
We have since presented two distinctive options for the website design to the client:
And the client has chosen the second design, which we are currently in the process of creating! Look out for the finished Oxford PV website coming in the next few weeks
Having a business based in Witney has many benefits, not only is the location great, but being here means that we get to be part of a thriving community. So when Witney TV came to us asking if we could help them with their new website, we couldn’t wait to get involved!
Witney TV was founded by Barry Clack in May 2010 and quickly became the site of choice for the West Oxfordshire community to catch up on news and current affairs. As the viewing figures grew it became apparent that original website was going to need to grow as well, so Barry came to UE to see how we could help.
We wanted the new site to be a real social hub powered by the local community so, as well as hosting all the videos; we also wanted to incorporate event listings, advertising, a business directory and social media. We turned to Business Catalyst (Adobe’s Content Management System) to provide the functionality for this as it not only enables our web design team to create the different applications needed but also allows the Witney TV team to control and update the site easily themselves.
It was decided that the site would need a two phase launch. Phase one went live on August 10th 2011 and allows visitors to register their company information and list local events, as well as of course hosting video of West Oxfordshire events. Phase two will be a much bigger launch with all the directories and advertising filled with local information and potentially some extra features on the site. The Second Launch will be in November and to celebrate the completion of the site, Witney TV and UE are planning something pretty special. Stay tuned to the Blog and Twitter feeds, as we’ll be announcing our plans soon!
In the mean time if you are a West Oxford Business, Charity or Community group head over the Witney TV site and register your information.
Here at UE we really believe in making the most of and learning from the people around you and that’s why MD, Jon Ellard has decided to launch Witney Juice, a new business networking and development group for West Oxfordshire.
Having attended several networking groups and events Jon felt that there was more that could be made of the time and skills of the people that were attending.
“I have been to many networking groups but Juice is the only local one that mixes business support, information sharing and referrals. Referrals will only increase from fellow businesses you trust and understand”
To help launch this new group, Jon decided to use the skills of the UE Design team and set Mark, Sasha and Niki Forecast to work on the visual identity, print work and website design. For Niki, our part-time intern, this was an opportunity to design and build an entire website from scratch, something she had never done before.
“ I really enjoyed working on the Juice site as it gave me the change to work on a project from beginning to end. I particularly enjoyed the design aspect, as it is not something, which I get to do much of in my degree. I had regular crits with the senior designers at UE and the whole project has been a fantastic learning curve.”
Since it’s launch a few weeks ago, Witney juice has already gained several members from a variety of business sectors, all operating in and around the Witney area. Despite this they are always on the lookout for more members and are making use of social media and QR codes to do this.
“We have made the group an independent group so there us no joining fee. Promotional activity will be conducted through the power of social media which will keep the costs of the group minimal. Keep an eye out for our brand and QR Codes”
To learn more about Juice Networking and about becoming a member visit their website or follow them on Twitter @witneyjuice
You may have noticed a change in the layout of the search engine results this week, like the one shown in the image below. Google have rolled out an update, meaning that the first result may have up to 12 inner site links in a listing.
It was thought that this change would only affect websites belonging to bigger companies, but it now appears to be working on most websites. You will only see this new layout if you are using a modern browser (such as Chrome or Internet Explorer 7 or higher) and it will only be displayed on specific search results where Google is fairly sure that the website is the one that you are looking for, so you may not see this new layout every time that you search.
The idea behind this change is that it will make it easier for visitors to your site to find what they are looking for, directing them more quickly to the relevant page.
So what does this mean for your site? Well firstly, for this to work it will mean that the navigation for your site will need to be well structured. This is an automatic feature of Google and it will pick pages that it can find and sees best placed to appear in these results. You cannot control which pages are displayed, although you can ask Google not to pull certain ones, it is no guarantee that this will happen.
You will also need to make sure that your page titles are clearly named. It can pull in pages from blogs so make sure titles are more meaningful than March 2011 if you want to encourage people to click through to your site.
It may also make a difference to your analytics. If people are being led to the information that they want more easily, you may see a fall in the number of pages viewed on your site. This will also give you a more accurate view as to which pages on your site are the most popular.
If you have any further questions about these changes to Google sitelinks, please contact Urban Element.
The Online Marketing team at Urban Element are looking to expand! We have a number of vacancies at varying levels of expertise for enthusiastic candidates at our office in Witney, West Oxfordshire.
The roles cover a range of tasks including on site optimisation, link building, content creation, social media management, reporting and analysis to name but a few. There will also be a great amount of client contact, meeting with them both on and off site.
We are looking for a number of people so we are considering those with all levels of experience in the industry, so long as you show a passion for online marketing.
There is even the occasional free lunch thrown in and the team events are not to be missed! For more information on the job opportunities or to apply, please visit the Urban Element website.
In The Beginning
The Content Managing aspect of Business Catalyst (BC) proves to be very useful for many of our clients as it offers a fool proof editing capability for them. But no matter how fool proof the system is, there is always the danger that content may vanish from the page due to a number of unpredictable factors.
So Is The Content Gone?
Is there a simple solution to this potentially massive inconvenience? That is the question we were asked recently by one of our clients, who runs the lovely Bibury Court hotel. She spent hours typing the content in, using the In-Context editing mode BC offers, which just disappeared. So what is the solution?
Do Not Panic!
That’s where the BC Archive and Rollback feature comes into play. You can find it when you log in to the admin area of your website in the right-hand column of the page the content of which you are trying to restore, as highlighted by the pink arrow below:
It’s All In There
Once you are there, you’ll find all of the previous content that you have created for this particular page (for the last 90 days anyway to be precise).
Don’t Forget To Save It
All you have to do now, is just preview the content to see if it is the one you are looking for and then click Rollback button. This will take you back to the editing mode which you’ll have to review and save and publish as shown on the image bellow.
Be Safe Next Time
One of the possible ways to protect yourself from losing the content in the future would be to type it in one of your favourite word processors that you are familiar with (for example Microsoft Word or Pages) and then just copy and paste it into your web page. This means that you will always have a document that you can go back to easily if needed.
Please follow this link to see a more thorough slideshow presentation about this issue which might be useful for your BC clients.
Now Your Turn
Please tell us how you deal with these issues to help your clients. It also would be very interesting to hear if your CMS offers a better solution.
Yahoo! has announced that as of August 3rd 2011, their search results in much of Europe will be powered by Bing. This is the latest step in a merger between the two search engines that was announced in 2009. Established in 1994, Yahoo! had previously used Google’s search technology before launching its own search engine in 2004. So what will this mean for you?
In truth, probably not a lot. The search market is dominated by Google who power 92% of the searches globally, with Yahoo! controlling just over 3% and so the impact this is likely to have on traffic to your website is minimal. Yahoo! will continue to exist as its own website, with paid search results remaining independent from Bing for now.
This comes a little more than 3 weeks after they announced the closure of Yahoo! Site Explorer, a tool that was used to analyse and control websites in its search database, as they instead push users towards Bing’s Webmaster Tools.